Health and wellness are driving the demand for salads, rice bowls, and protein-rich meals featuring functional ingredients and plant-based proteins. Consumers are increasingly focused on sustainability and affordability, leading operators to adopt environmentally friendly practices and transparent pricing.

Premiumisation is rising, with a shift towards high-quality, fresh ingredients to enhance lunch experiences. Global fusion flavours are gaining popularity, offering diverse and innovative taste experiences. As hybrid working becomes the norm and the cost of living rises, there’s a growing trend towards meal deals, driven by flexible pricing, premium options, and sustainability.